What makes a blog successful? Well, first define success. It can be the number of people reading it, the number of comments on it, or the revenue from advertisements. I do not have benchmarks to compare mine, but I am quite sure my blog does poorly on at least on three of these definitions. Thus, what am I doing wrong?
Alexia Gaudeul and Chiara Peroni may have the answer. They use LiveJournal to study how bloggers, write, comment and interact. The keys to success seems to be for the blogger to comment on other blogs, thus eliciting reciprocal comments. The blogger also needs to reply to comments on his own blog. This sounds like bloggers are only among themselves and form cliques and the one with the most friends wins. Just like in high school. But I think this is all coming from the dataset, which does not record lurkers and other outsiders.
Quite obviously, I am doing everything wrong. I hardly comment on other blogs. I do not continuously follow comments, as I only check them when it is time for another post and rarely follow up. I'll make an effort.
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